Privacy Policy

Last updated: 30/10/2025

Lou Clayson (“we”, “our”, “us”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, and safeguard your information when you use our website www.louclayson.co.uk.

 

1. Who We Are

We are Louise Smith T/A Lou Clayson, a sole trader registered in the UK.  
If you have any questions about this policy, please contact us via the Contact page.

2. What Information We Collect

When you interact with our website, we may collect the following information:

- Personal details: Name, email address, billing/shipping address, phone number (when placing an order or contacting us). 
- Payment information: Processed securely by our payment providers (we do not store your full card details).  
- Order details: Products you purchase.  
- Technical data: IP address, browser type, device information (collected automatically via Big Cartel and any integrated analytics tools).  
- Marketing preferences: If you sign up to our mailing list.

 

3. How We Use Your Information

We use your information to:

- Process and deliver your orders  
- Communicate with you about your order or enquiries  
- Send marketing updates (only if you’ve consented)  
- Improve our website and customer experience  
- Comply with legal and tax obligations

 

4. Legal Basis for Processing

We process your personal data under the following lawful bases:

- Contract: To fulfil orders you place with us  
- Legal obligation: For record-keeping and tax purposes  
- Consent: When you sign up for marketing emails  
- Legitimate interests: To improve our website and services

 

5. Sharing Your Information

We only share your personal data with trusted third parties where necessary, such as:

- Big Cartel (our ecommerce platform and website host)  
- Payment providers (e.g. PayPal, Stripe)  
- Delivery companies (e.g. Royal Mail, couriers)  
- Professional services (accountants, legal advisers if required)

We never sell your personal information to third parties.

 

6. Data Retention

We keep your personal data only as long as necessary:

- Order records: Up to 7 years (for tax purposes)  
- Marketing data: Until you unsubscribe or request deletion

 

7. Your Rights

Under UK GDPR, you have the right to:

- Access the personal data we hold about you  
- Request correction of inaccurate data  
- Request deletion of your data (where legally possible)  
- Object to certain types of processing (e.g. marketing)  
- Withdraw consent (e.g. unsubscribe from emails)

To exercise these rights, please contact us via the Contact page. 

 

8. Cookies

Our website may use cookies via third-party services (such as Google Analytics or embedded content) to improve performance and analyse traffic. You can manage cookies through your browser settings.

 

9. Security

We take reasonable measures to protect your personal data, but please remember that no method of online transmission is 100% secure.

 

10. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated date.

 

11. Contact Us

If you have any questions about this policy or how we handle your data, please contact us via the Contact page.